👋 Hey, I’m Brian. I used Braze when I worked full-time at Titan, an investment platform. Now I’m a lifecycle marketing consultant and trainer helping companies make the most of Braze. Reach out for an audit and let’s take your lifecycle to the next level.
Brian Sun
HOW TO MAKE THE MOST OUT OF BRAZE
Use dynamic content
You’re wasting your Braze investment if you only send generic marketing emails. Their system is capable of dynamic content to create personalized, just-for-the-individual messages
Experiment with multiple channels
We’re talking in-app messages, push notifications, SMS, and content cards. You can create cohesive a experience across every channel. It’s awesome.
Send activities to your data warehouse
Important for measuring results, use Braze Currents to get performance metrics into your data warehouse. Your data science team will be able to query it and help you get better insights.
Let’s identify some opportunities in Braze to help you hit your lifecycle goals this quarter.
Get a lifecycle auditBraze lifecycle challenges
Data model
You need to send the right custom attributes and events to Braze to send triggered messages.
You also need to know what each field actually means.
This can lead to a lot of back and forth thrash with your engineering and data science teams.
Cross functional collaboration
Lifecycle touches the work of so many teams.
It can easily lead to a too-many-cooks-in-the-kitchen use of Braze.
Resulting in a disjointed experience for your customers.
I can help you and your internal team navigate these challenges.
Get my free Braze audit