dark skin lady holding a True Botanicals product
Year Founded
Mill Valley, CA
true botanicals logo

True Botanicals is a luxurious, consciously crafted skincare brand on a mission to deliver clean and sustainable products that are clinically proven to work at the highest standards. It’s one of the fastest-growing online shops in America according to Newsweek, and recently announced a Series B investment to fuel their hypergrowth.

Every scoop, spritz and slather is a sensorial, indulgent experience that can make an extraordinary difference for your skin, as well as the planet.

Flow spotlight

Abandoned Checkout email
Abandoned Checkout Flow

50% month-over-month revenue growth

We added an abandoned checkout flow to True Botanicals’ existing abandoned cart series built by Wunderkind.

In the first month after launch, the abandoned checkout flow increased month-over-month revenue across all abandonment flows by 50%.

Time to Refill email
Time to Refill Flow

3.3x year-over-year revenue growth

The time to refill series ran in the background for years.

After a creative refresh along with revisiting segmentation and targeting, the updated flow led to 3.3x year-over-year revenue growth and True Botanicals’ highest refill revenue performance month in history.

High Spender email
High Spender Flow

$37k incremental revenue lift

We uncovered a profitable segment, High Spenders, through Tresl’s data science insights.

From there, we crafted and launched a series focused on high ticket items that drove $37k in incremental revenue in month one alone.

Scope of work

Flows shipped/optimized

Quiz follow up

Product subscription onboarding

Time to refill

Abandoned checkout

High spender

Cross sell

Weekend shopper

High spender

Upcoming flows

First purchase onboarding

Repeat purchase onboarding



Executive partner
Tran Wu

Tran Wu

VP of Marketing

“Working with Brian Sun has been a game changer for our CRM program. Brian Sun is data-driven, thoughtful, and consistently upleveling our flows with creative concepts and strategies.”

Primary collaborator
Jasmine Simmons

Jasmine Simmons

Integrated Marketing Manager

“Brian Sun has been an exceptional partner for us. He takes the time to understand the brand, internal processes, and also the customer journey to create conversion driving automations. I’d recommend him to anyone in the CRM space.”