E-COMMERCE LIFECYCLE CASE STUDY
True Botanicals is a luxurious, consciously crafted skincare brand on a mission to deliver clean and sustainable products that are clinically proven to work at the highest standards. It’s one of the fastest-growing online shops in America according to Newsweek, and recently announced a Series B investment to fuel their hypergrowth.
Every scoop, spritz and slather is a sensorial, indulgent experience that can make an extraordinary difference for your skin, as well as the planet.
Flow spotlight
Abandoned Checkout Flow
50% month-over-month revenue growth
We added an abandoned checkout flow to True Botanicals’ existing abandoned cart series built by Wunderkind.
In the first month after launch, the abandoned checkout flow increased month-over-month revenue across all abandonment flows by 50%.
Time to Refill Flow
3.3x year-over-year revenue growth
The time to refill series ran in the background for years.
After a creative refresh along with revisiting segmentation and targeting, the updated flow led to 3.3x year-over-year revenue growth and True Botanicals’ highest refill revenue performance month in history.
High Spender Flow
$37k incremental revenue lift
We uncovered a profitable segment, High Spenders, through Tresl’s data science insights.
From there, we crafted and launched a series focused on high ticket items that drove $37k in incremental revenue in month one alone.
Flows shipped/optimized
Quiz follow up
Product subscription onboarding
Time to refill
Abandoned checkout
High spender
Cross sell
Weekend shopper
High spender
Upcoming flows
First purchase onboarding
Repeat purchase onboarding
Birthday
STAKEHOLDER TESTIMONIALS
Executive partner
Tran Wu
“Working with Brian Sun has been a game changer for our CRM program. Brian Sun is data-driven, thoughtful, and consistently upleveling our flows with creative concepts and strategies.”
Primary collaborator
Jasmine Simmons
“Brian Sun has been an exceptional partner for us. He takes the time to understand the brand, internal processes, and also the customer journey to create conversion driving automations. I’d recommend him to anyone in the CRM space.”