You’re wasting your Iterable investment if you only send generic marketing emails. Their system is capable of dynamic content to create personalized, just-for-the-individual messages.
We’re talking in-app messages, push notifications, and SMS. You can create cohesive a experience across every channel, all from Iterable. I love it.
Important for measuring results, send Iterable performance metrics into your data warehouse. Your data science team will be able to query it and help you get better insights.