Get an Iterable audit

👋 Hey, I’m Brian. I used Iterable when I worked full-time at Opendoor, a real estate platform. Now I’m a lifecycle marketing consultant and trainer helping companies make the most of Iterable. Reach out for an audit and let’s take your lifecycle to the next level.

Brian Sun - Founder of Ottomate

Brian Sun

Founder of Ottomate. Previously in-house at Titan, Opendoor, and Autopilot.


Use dynamic content

You’re wasting your Iterable investment if you only send generic marketing emails. Their system is capable of dynamic content to create personalized, just-for-the-individual messages.

Experiment with multiple channels

We’re talking in-app messages, push notifications, and SMS. You can create cohesive a experience across every channel, all from Iterable. I love it.

Send metrics to your data warehouse

Important for measuring results, send Iterable performance metrics into your data warehouse. Your data science team will be able to query it and help you get better insights.

Let’s identify some opportunities in Iterable to help you hit your lifecycle goals this quarter.
Get my Iterable audit

Iterable lifecycle challenges

Data model

You need to send the right custom attributes and events to Iterable to send triggered messages.

You also need to know what each field actually means.

This can lead to a lot of back and forth thrash with your engineering and data science teams.

Cross functional collaboration

Lifecycle touches the work of so many teams.

It can easily lead to a too-many-cooks-in-the-kitchen use of Iterable.

Resulting in a disjointed experience for your customers

I can help you and your internal team navigate these challenges.

Get my Iterable audit