The e-commerce lifecycle is the automated messages sent throughout your customer’s journey.

It takes 15-20+ flows to fully complete.


Grow your e-commerce business by making these flows.

Drive first purchases

Follow up with quiz leads

Welcome new subscribers

Send back-in-stock notifications

Nurture to first purchase

Connect with abandoned browsers

Recover abandoned carts

Recover abandoned checkouts

Hard sell people on the fence

Reengage stale leads

Earn repeat purchases
Get feedback & spread the word
Win people back

The exact number will vary based on your business— whether you offer subscriptions, what product tracks you have, and your customer segments.

The automations could consist of messages sent through email, SMS, direct mail, on-website messages, or any other medium your audience may see.

E-commerce Lifecycle Flowchart

Your automations fit together to create a holistic, cohesive experience for your customers.

The ecommerce lifecycle flowchart

The end goal is to go from where you are now to a fully automated e-commerce customer journey to increase automatic revenue at every step.

By investing in lifecycle,
you’re betting on an increase in:

First-time purchases

Repeat purchases


Cross sells

Product subscriptions

Lifetime value


I was Brian’s manager for three years at Opendoor. He’s laser focused on understanding the customer’s journey inside and out, and skilled at shipping complex lifecycle projects with multiple teams and stakeholders. If you’re looking to invest in lifecycle, Brian is your guy.

Joey Soriano

Joey Soriano


I've learned so much from working with Brian. We partnered together on lifecycle projects and it’s opened up my eyes to how we can elevate our email creative offering to our clients.

Chapin Herman

Chapin Herman

CEO Herman-Scheer