The exact number will vary based on your business— whether you offer subscriptions, what product tracks you have, and your customer segments.
The automations could consist of messages sent through email, SMS, direct mail, on-website messages, or any other medium your audience may see.
Your automations fit together to create a holistic, cohesive experience for your customers.
The end goal is to go from where you are now to a fully automated e-commerce customer journey to increase automatic revenue at every step.
I was Brian’s manager for three years at Opendoor. He’s laser focused on understanding the customer’s journey inside and out, and skilled at shipping complex lifecycle projects with multiple teams and stakeholders. If you’re looking to invest in lifecycle, Brian is your guy.