The e-commerce lifecycle is the automated messages sent throughout your customer’s journey.
It takes 15-20+ flows to fully complete.
Grow your e-commerce business by making these flows.
Follow up with quiz leads
Welcome new subscribers
Send back-in-stock notifications
Nurture to first purchase
Connect with abandoned browsers
Recover abandoned carts
Recover abandoned checkouts
Hard sell people on the fence
Reengage stale leads
The exact number will vary based on your business— whether you offer subscriptions, what product tracks you have, and your customer segments.
The automations could consist of messages sent through email, SMS, direct mail, on-website messages, or any other medium your audience may see.
Your automations fit together to create a holistic, cohesive experience for your customers.
The end goal is to go from where you are now to a fully automated e-commerce customer journey to increase automatic revenue at every step.
By investing in lifecycle,
you’re betting on an increase in:
First-time purchases
Repeat purchases
Upsells
Cross sells
Product subscriptions
Lifetime value
Testimonials
I was Brian’s manager for three years at Opendoor. He’s laser focused on understanding the customer’s journey inside and out, and skilled at shipping complex lifecycle projects with multiple teams and stakeholders. If you’re looking to invest in lifecycle, Brian is your guy.
Joey Soriano
I've learned so much from working with Brian. We partnered together on lifecycle projects and it’s opened up my eyes to how we can elevate our email creative offering to our clients.
Chapin Herman