The SaaS lifecycle is the automated messages sent throughout your customer’s journey.
It takes 20+ automations to fully complete.
Grow your SaaS company by making these automations.
Deliver content
Welcome new leads
Nurture leads to a trial or demo
Reengage stale leads
The exact number will vary based on your business— how you structure your pricing plans, what product tracks you have, and your customer segments.
The automations could consist of messages sent through email, SMS, push, direct mail, on-website messages, or any other medium your audience may see.
Your automations fit together to create a holistic, cohesive experience for your customers.
The end goal is to go from where you are now to a fully automated SaaS customer journey to increase automatic revenue at every step.
By investing in lifecycle,
you’re betting on an increase in:
Trials and demos
Conversions to paid plans
Product engagement
Expansion MRR
Recovered failed payments
Lifetime value
Testimonials
I was Brian’s manager for three years at Opendoor. He’s laser focused on understanding the customer’s journey inside and out, and skilled at shipping complex lifecycle projects with multiple teams and stakeholders. If you’re looking to invest in lifecycle, Brian is your guy.
Joey Soriano
I've learned so much from working with Brian. We partnered together on lifecycle projects and it’s opened up my eyes to how we can elevate our email creative offering to our clients.
Chapin Herman