Lifecycle Marketing Overview
What lifecycle marketing means
Lifecycle marketing, or lifecycle for short, is the automated messages you send throughout the customer journey.
What is lifecycle marketing? Lifecycle is the automated messages you send throughout the entire customer journey. If X happens, then send Y. The automated messages send through email, push notifications, SMS, and any additional channel that makes sense for your audience. Lifecycle helps grow every business.
Lifecycle marketing’s Impact
Lifecycle moves your conversion, retention, and expansion metrics, and compounds into a higher lifetime value.
Lifecycle ensures when someone subscribes, signs up, and enters your world, that they're taken care of and always guided towards the next step. The common sense first principles thinking here is that if you don't message or nudge people after they reach certain steps, they won't take next steps—this is where pulling lifecycle as a growth lever comes in.
The 8 lifecycle automations every business needs
Every business needs these lifecycle automations. I literally mean every business.
Every business needs these because every business has leads, customers, needs feedback, has lost customers, has repeat customers, and has super loyal customers. The nuance is that the actual implementation of each lifecycle automation will look different in every context.
I can help you with Lifecycle
Hi, I'm Brian Sun. I've done lifecycle for over 20 brands over the past 10 years in both in-house and consulting contexts. I do lifecycle client work everyday and also teach about lifecycle on the side. I can help you move your conversion, retention, and expansion metrics with lifecycle. If you’re ready to invest in lifecycle, let's chat.
Brian Sun